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Ajar

Branding

Co-Branding is a marketing partnership between at least two different brands of goods or services. The challenging part is which corporate identity should dominate, is it the franchise or the hosting brand, Aljomaih has faced long debate on this issue.

Prism was there to give solutions for the branches facade and how both brands should be presented; “Enterprise” an international brand and Ajar a new hatched professional
rent a car brand that will run the international brand.

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