There was inconsistency between the communication tools of the company, different logo versions. collaterals created depending on different taste of print houses, no guide nor coherent, market positioning or corporate identity.
The first step was to refresh the logotype with small tweaks that modernize
but still keep the original look and feel of the logo.
Prism Team gave precise process to elevate the company image from logo into an identity that states and reflects its position in the market and reveal it History of existence since 1962.
With the logo been revamped, now a visual style should be implemented
to expand the identity and emphasize on the new market positioning
(Excel For Tomorrow).
This what we call
The Corporate Profile
To present the company in the best business manners, we created a professional designed series of brochures that strategically positions Enjaz divisions & services separately while providing united introductory and history about the company.
Reflect concistancy of brand
Since the corporate colors and visual style are already defined,
the communication tools should follow that structure.
With this, the design of the stationery impact with
legibility and consistency.